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Home Social Media

Facebook’s Image Outage Reminds Us How Bad Social Media Accessibility Really Is

by Rita Murphy
August 18, 2025
in Social Media
0

Facebook’s quick photo outage in advance this week revealed to most people just how horrific accessibility surely is in our modern-day visual-first social Web. While maximum predominant social media structures today offer a few potentials for users to offer ALT descriptive text for their photographs and videos, few users spend the time to write up accessible textual descriptions in their imagery. Instead, most ALT text on social platforms is robotically generated using deep learning algorithms that generate a comma-delimited set of metadata tags of essential subjects or activities depicted in the image. The quality of these labels is ludicrously terrible nowadays. Still, even the American Government, which has long enforced strict accessibility requirements for government Web content, no longer requires that social content be made accessible. While governments and the generation community invest closely in AI bias, they care little about approximate accessibility bias. Will those with exceptional capabilities certainly be left at the back of with the aid of the destiny Web?

Outage Reminds

For a brief moment this week, Facebook and Instagram customers saw empty bins wherein their photos must have seemed, along with horrifically terrible descriptive ALT textual content showing how Facebook’s algorithms saw that photo. Sadly, this is the arena experienced by people with exclusive visual abilities every day. Individuals who access the Web through text-only display readers are entirely dependent on the textual description of photographs supplied through their ALT tags.

Unfortunately, few Facebook and Instagram customers could provide such descriptions for their photos. Despite both sites permitting customers to kind up a textual description of each photograph to be read via display screen readers for those with differing visual skills, very few users do. Even policymakers who have staked their complete careers on accessibility and bridging divides are too busy chasing viral reputation to be bothered with genuinely making their own social media streams on hand for their constituents who use screen readers. Indeed, the Government no longer requires them to accomplish that.

Instead, most of the ALT text on social media nowadays is automatically generated by way of deep studying algorithms that generate a comma-delimited string of metadata tags describing common gadgets and activities depicted in the picture. Only entities for which a model has been formerly skilled may be recognized.

The accuracy is comedically bad. Unlike the present-day photograph recognizers used inside the industrial world, the fashions deployed by social media websites in the intervening time appear optimized for velocity in place than expressiveness and accuracy.

To the overwhelming majority of all Web customers, however, this mistake rate is entirely invisible. The average social media user in no way sees the Web’s ALT text, rather basking in the right stunning vibrant global of contemporary high-resolution Web imagery.

The short photo outage earlier this week led to significant media coverage as journalists and pundits saw for the first time just how horrific these ALT tags honestly are.

Yet sadly, most of this coverage erred towards lampooning the effects, joking approximately in particular awful tags and noting how grateful they may be that few users should rely on these ALT tags.

Unfortunately, for those counting on display readers, those tags are how they see the Web’s imagery. For them, the abysmal quality of these days’ tags is not a funny story. It is a profound issue to their capacity to apply our more and more visible social structures.

Putting this all collectively, there has been little attention paid to accessibility bias for all of society’s consciousness on AI bias. Unlike the effects of algorithmic biases that are felt using all of us, ability bias is invisible to the average Web user. The best fix, requiring customers to type up descriptions of the pix they publish, would create interface friction for few customers who appear inclined to accept.

Rita Murphy

Rita Murphy

I love to share all the new tricks and trends in SEO and Digital Marketing. I like to share what I learn with others in my blog and workshops. I would love to chat with you about your online marketing needs. You can reach me at admin@theseofarm.com.

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