Since 2012, extra than 7,000 athletes have used endorse to approve and submit content from companions to their non-public social channels with the click of a button. These companions consist of corporations like the PGA TOUR, LPGA, NFLPA, dozens of expert groups, and 50-plus university athletics applications.
During the last several years, the organization has acquired and reviewed feedback from their companions to build a platform tailor-made to their current needs with the agility to feature preferred functions for destiny. With all that feedback in mind, endorse lately introduced their biggest update yet.
SEE MORE: Committing to Content: How to leverage social to connect to pupil-athletes “We rebuilt endorse to offer the simplicity athletes want to be successful, with the infrastructure and speed companions expect,” stated Blake Lawrence, endorse CEO.
“For 6-plus years, we’ve labored alongside the maximum progressive businesses in sports activities and studied each facet of athlete-driven social media. We labored hand-in-hand with our companions to understand what they want to maximize player-pushed publishing. The result is an agile platform built to combine with every tool inside the marketer’s kit —designed to sit at the middle of athlete marketing for years yet to come.”What’s Different?
The new version of endorse changed into constructed, emphasizing speed to scale, accommodating the rapid tempo of trade in the social media and sports enterprise. “This basis allows endorse to be incredible nowadays and dynamic into the future,” stated Abbie Giffin, endorse Head of Product. “New functions and integrations are coming fast, making sure athletes and our partners usually have the excellent answer to be had.”
Endorsement now lets users compose social media posts with multiple pieces of portions of media. Users can consist of up to four pics for posts (Facebook, Twitter, and Instagram) and one video for Facebook and Twitter posts. They can also now batch upload media to their media library to hurry up their workflows.
The procedure of distributing content material is likewise sped up with the function that lets users compose content for unlimited athletes and social channels immediately.
Creators sending the content also can add notes to a piece of content in a 280 individual text box. Finally, endorse has vastly accelerated the content material sorting and filtering abilities of the platform. Users can now search and filter out their content material with the aid of channel type, media kind, movement, repute, put the update, engagement metrics, and more.
“The new version of opendorse’s software program is an actual game-changer for us,” says Eric DeSalvo, Assistant AD for #Content at UCF. “It will allow us to get more #content into the hands of our student-athletes, coaches, and body of workers in a more timely way. We’ve already had discussions on gameday roles for the upcoming season and will appear to have someone staffed on http://opendorse.Com and pushing out #content to have the maximum impact once the clock hits zero:00.” DeSalvo’s high-quality sentiment is being echoed by many of the opendorse’s other companions.
READ MORE: The MLBPA Has Embraced Athlete-Driven Marketing
“Helping placed content material into our present-day and former players’ hands simply were given even less complicated and extra tremendous,” says Clay Bollinger, Director of Recruiting Content for Tennessee soccer. “The new endorsement is outstanding! The interface and user-pleasant new format allow us at Tennessee to take every other step in supplying our players with more content material in a greater green manner. My non-public favored part of the replacement is just the dashboard and navigation round endorse now. Analytics are easier to access and digest, allowing us to straight away see the fulfillment of campaigns and man or woman content disbursed.”
With the modern-day update, endorse continues to drive the destiny of athlete-driven content via supporting athletes and companies to build their brands together. In the opinion of many of their companions, it has also made that procedure less complicated and quicker than ever.
