87% of consumers say they’d want to see greater video from manufacturers in 2019, according to video creation corporation Wyzowl’s annual State of Video Marketing survey.
With so many channels available for digital advertising campaigns, it is able to be difficult to navigate — even for the pros. Regardless of whether or not you pick out to advertise via social media, direct email advertising backed editorial content, or any of the alternative available alternatives, the consciousness of emerging tendencies and the way clients are interacting with content should constantly guide the selection. Right now, all signs point to the video being the car of choice for agencies like Millennials and Gen Z’ers who will soon hold the general public of buying strength. If you haven’t already an idea about incorporating video into your advertising, there are six desirable motives why you must.
Video Viewership Is on the Rise with No Sign of Slowing Down
87% of consumers say they’d like to see extra video from brands in 2019, in keeping with video advent company Wyzowl’s annual State of Video Marketing survey. With the purchaser demand for video growing, manufacturers need to adapt and make certain that they’re adjusting their advertising efforts to match.
98% of All Advertisers Will Increase or Maintain Their Video Marketing Spend in ‘19
With almost all advertisers dedicating advertising greenbacks to video, a platform is an increasing number of turning into the most in-demand manner to inform your brand story and proportion messaging with a huge audience. There are a number of platform alternatives for video consumption, including many new players which can be driving video industry innovation with new technologies, along with interactive elements and easy consumer engagement.
Video Helps to Tell a Better Story, No Matter What Your Product Is!
It’s no secret that purchaser interest is first-class held via video: the storytelling ability is heightened with video vs. Written content material and nevertheless snapshots for conveying key messaging, emotion, and fostering an emotional connection to a topic with the intention to boom wonderful brand affinity. When your awareness on video because the center of your advertising and marketing strategy, the customer direction to logo loyalty is made more easy and clean.
Emerging Tech Will Enhance the User Experience Further
Enhancing person revel in is an intention of each marketer, no matter the enterprise. Consumers are increasingly more searching out less complicated, greater seamless procedures referring to their online behavior, and encountering nonintuitive interfaces or manufacturers that aren’t short to embody simplicity will simplest pressure capacity users away. Embracing immersive technology solutions inside the video that creates a definitely seamless person experience, all of the manner from discovery to purchase will set your logo apart in any saturated marketplace.
This is completed at the entrepreneurs’ side with the aid of incorporating video elements that heighten the extent of interactivity and ease of user engagement, so clients sense that the emblem cares approximately the time they’re making an investment in looking at this content, and imparting simple solutions to assist them to get records quickly and successfully.
Video > Images
More clients reacting extra definitely to video over photo and text-primarily based marketing:
Over two-thirds (68%) of consumers surveyed said that in relation to learning approximately new products and services, a quick video will be the first-class street. This percent is drastically large than people who stated they’d select textual content-based articles (15%) or ebooks/manuals (4%), in line with the Wyzowl video advertising file.