A major revenue stream for your business is your online presence. SEO is necessary if you have a website. Since more and more transactions are now occurring online, it makes sense that the share of online transactions is going up. Nevertheless, there are some industries where your online presence is crucial to your success, or even the business itself. SEO is most important for the following companies:
- The e-commerce industry
- Businesses in the local area
- Providing professional services
- Buying and selling online
- Sites that provide comparisons
- Sites that provide reviews
- The enterprise site
The Traffic To Your Website Is Low, Even Though It Looks Great
To make the website useful, you invested in it for a reason: to make it accessible to people. In Ahrefs’ index of over one billion pages, 90.63% of content receives absolutely no traffic from Google – even the prettiest website won’t rank itself. If you don’t get traffic, you won’t get conversions and you won’t get a return on your investment.
You’re Using Ppc To Promote Your Business
Pay-per-click advertising isn’t just what we’re here for. When it comes to PPC, there are many uses where it can be an extremely useful strategy, such as for short-term seasonal campaigns (for example, costumes at Hallowe’en) or acquiring customers that have a high-profit margin and/or lifetime value (such as dentists acquiring new patients or universities attracting students).
You can often lose money before you start making it with PPC, as experimentation and fine-tuning are constant necessities. As well as clicks not guaranteeing conversions, a poor user experience on your site will lead to clicks yielding no results at all.
The best strategy for SEO is to take care of your website before beginning, so you can win conversions.
No Conversions Are Taking Place From Organic Traffic
In addition to ranking and traffic metrics, SEO agencies track a variety of metrics to better understand how people use your site instead of just if they do. Is there a high rate of click-throughs from SERPs, followed by a high rate of exits? Can they stay for a certain period of time? Would they visit which pages if they stayed on the site?
It is possible to analyse all of this data about user behaviour in order to determine a number of things:
- Search terms people use to find information
- Are they able to find what they are looking for, and if so, where?
- What can be done to encourage conversions among users?
To You, These Terms Have No Meaning
- Expertise on the topic
- The user’s intent
- Links that are naturally generated
- Public relations using digital technology
- Creating internal links
- User experience on the page
You can’t have a good SEO strategy without these components – and that’s not even an exhaustive list! In case you can relate to any of the first four signs and haven’t a thorough understanding of the above concepts, you should find an SEO agency as soon as possible.