• Home
  • About Us
  • Anti Spam Policy
  • Contact Us
  • Cookie Policy
  • DMCA
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
  • Login
No Result
View All Result
NEWSLETTER
The Seo Farm
  • Home
  • Website Design
  • Hosting
  • Content Marketing
    • Backlinks
  • Local SEO
    • Keyword Research
    • Social Media
  • Video SEO
    • Video Marketing
  • Google Updates
  • Contact Us
  • Pages
    • Disclaimer
    • About Us
    • Anti Spam Policy
    • Cookie Policy
    • DMCA
    • Privacy Policy
    • Terms and Conditions
  • Home
  • Website Design
  • Hosting
  • Content Marketing
    • Backlinks
  • Local SEO
    • Keyword Research
    • Social Media
  • Video SEO
    • Video Marketing
  • Google Updates
  • Contact Us
  • Pages
    • Disclaimer
    • About Us
    • Anti Spam Policy
    • Cookie Policy
    • DMCA
    • Privacy Policy
    • Terms and Conditions
No Result
View All Result
The Seo Farm
No Result
View All Result
Home Content Marketing

User Intent: The Ultimate Guide to Creating Content that Drives Conversion

by Rita Murphy
March 5, 2023
in Content Marketing
0

User intent refers to identifying the motive behind a user’s search query. For instance, when Jane searches ‘Best SEO agency in Austin,’ what does she really want? A search result that leads her to a HighMark SEO landing page, or one that leads to a page listing all the SEO agencies in Austin? The following explanation of the three broad categories of user intent will help you deduce the correct answer to this question.

Creating Content

Article Summary show
Informational
Navigational
Transactional
The life cycle is in five stages, where the customer:

Informational

Here, the user is a blank canvas waiting to be painted over with new knowledge. Realizing the dearth of information competing for users’ attention should drive any brand to work hard, optimizing their content for keywords that lure leads and ensuring the relevance of these containers to the leads’ burning questions.

Failure to achieve this will lead to a high bounce rate and affect sales conversion.

Navigational

In the query ‘Best SEO agency in Austin,’ the user is certainly not looking to be shown a list of SEO agencies in Austin (informational), as they likely know them already.

It is obvious at this point that they need authority content to nudge them towards the acclaimed best agency. Hopefully, this agency will be prepared with content quality enough to convince them that they are the best.

Transactional

User intent makes it possible for a brand to display and sell its products to prospective customers whose searches do not necessarily read ‘I want to buy XYZ.’

For instance, it helps the brand know to develop an e-commerce landing page in readiness for and response to queries like ‘best price for XYZ product’ because it is obvious that the user is ready to dispense with some cash for that product.

But transactional queries do not only apply to buying but also to other forms of conversion that can be nudged through CTAs, such as email subscriptions and product updates/upgrades.

Although categorizing user intent based on query types and developing content to cater to the needs behind the queries has been identified as an infallible conversion strategy, finding the point of intersection between user queries and the customer life cycle is the ultimate strategy.

The life cycle is in five stages, where the customer:

  1. Is not unaware of how to go about solving their problem (unawareness).
  2. Is now aware of the solution to the problem (solution awareness).
  3. Compares various similar solutions in the market (comparison).
  4. Decides which solution to adopt (decision).
  5. Becomes a full-fledged customer, occasionally returning for guidelines, information, and other helpful resources to help maximize user experience (retention).

So, how does the intersection work to influence content quality? Queries such as ‘Top 5 SEO Strategies’ fall at the intersection between informational and solution awareness.

It tells you that this user is not at the point of purchase, they need educative content, but it also tells you not to bore them with such information as what SEO strategies are and how they can boost business. They know already.

User intent provides you with the insights to create timely and beneficial content that is eabeneficialof your leads and makes them more open to ultimately buying whatever you have to offer.

Rita Murphy

Rita Murphy

I love to share all the new tricks and trends in SEO and Digital Marketing. I like to share what I learn with others in my blog and workshops. I would love to chat with you about your online marketing needs. You can reach me at admin@theseofarm.com.

Next Post
A Quick Look Into Private Browsing

A Quick Look Into Private Browsing

No Result
View All Result

Trending Today

Plugin Install : Popular Post Widget need JNews - View Counter to be installed

Latest Post

Create the Most Aesthetic Website Online In Just 5 Minutes!

Create the Most Aesthetic Website Online In Just 5 Minutes!

March 23, 2023
Hosting Service Providers – What Is the Right One for You?

Hosting Service Providers – What Is the Right One for You?

March 22, 2023
Content Marketing on Social Media

Content Marketing on Social Media

March 19, 2023
  • Home
  • About Us
  • Anti Spam Policy
  • Contact Us
  • Cookie Policy
  • DMCA
  • Disclaimer
  • Privacy Policy
  • Terms and Conditions
Mail us: admin@theseofarm.com

© 2023 TheSeoFarm - All Rights Reserved to Us

No Result
View All Result
  • Home
  • Website Design
  • Hosting
  • Content Marketing
    • Backlinks
  • Local SEO
    • Keyword Research
    • Social Media
  • Video SEO
    • Video Marketing
  • Google Updates
  • Contact Us
  • Pages
    • Disclaimer
    • About Us
    • Anti Spam Policy
    • Cookie Policy
    • DMCA
    • Privacy Policy
    • Terms and Conditions

© 2023 TheSeoFarm - All Rights Reserved to Us

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In