Google’s next search engine marketing mythbusting video is on the subject of net performance. The video is with Google’s Martin Splitt and Samsung’s Ada Rose Cannon. They talk approximately internet performance and value topics round cell, rankings, and plenty extra.
Here is what is protected:
The cell web & the web on low-cease devices (1:21)
Performance metrics as a ranking component for seeking outcomes (2:17)
How does Google speak updated SEO metrics to SEO/search engine marketing organizations/web builders? (3:31)
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure on Google, Yahoo, and Bing.
In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We’ll also provide a few key ingredients that will help you avoid potential pitfalls along the way. Lastly, you’ll learn what to look for when choosing a video SEO company that can drive more traffic and higher conversions.
How Video SEO Improves Your Search Exposure
Before Google released their Universal Search platform in May 2007, its natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed its primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).
Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By syndicating your videos to authoritative video-sharing sites, you’ll enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.
Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will build naturally, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.
3 SEO Video Tips To Capture Higher Search Positions
Your campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.