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General Manager of Perficient, Eric Enge, explained how to construct a cell-pleasant search engine marketing web page with appropriate UX at some point of the “Mobile First Indexing & Mobile Friendly search engine optimization” session at SMX West. Attendees desired to know approximately web page pace, ranking, interstitials consequences and the way search engine optimization for the cellular-first index is different from traditional search engine optimization. Doesn’t designing a responsive web page to the nice of the search engine pointers get rid of building a website for “cellular first?” Aren’t we just building “sites” now? Enge: It is true that with a responsive web page you’re reputedly building a single site. But, that’s now not completely proper. Most in all likelihood, you’ll be developing three different sets of fashion sheets. These permit you to deliver an exceptional model of the web site for laptop, tablet and phone users. How you manipulate and display records inside those fashion sheets is essential. For instance, your content font size can be too small, or links too near collectively so they’re no longer without difficulty “tappable.” You may also need to take big blocks of text content and put in force tabs, accordions or drop down packing containers to control how they display on a cellphone device. So numerous things still want to appear to be cell first. Simply being responsive isn’t enough! In the case of a devoted cellular internet site, exceeded in cellular-first, is it relevant to preserve canonical from cell to the computer as customarily done? And do we exchange the practice (from the battery to desktop)? Enge: You must nonetheless leave the rel=alternate and rel=canonical tags in the vicinity. I assume it’s nevertheless useful. However, Google has said usually there’s no want to opposite them inside the mobile-first international. From their perspective, at the same time as they could ask site owners to trade the path of those tags, the reality is that it would take publishers years to switch them effectively.