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General Manager of Perficient, Eric Enge, explained how to construct a cell-pleasant search engine marketing web page with appropriate UX at some point of the “Mobile-First Indexing & Mobile Friendly search engine optimization” session at SMX West. Attendees desired to know approximately web page pace, ranking, interstitials consequences, and how search engine optimization for the cellular-first index differs from traditional search engine optimization. Doesn’t designing a responsive web page to the nice of the search engine pointers get rid of building a website for “cellular first?” Aren’t we just building “sites” now? Enge: It is true that with a responsive web page, you’re reputedly building a single site. But that’s now not completely proper. Most in all likelihood, you’ll be developing three different sets of fashion sheets. These permit you to deliver an exceptional website model for laptop, tablet, and phone users. How you manipulate and display records inside those fashion sheets is essential. For instance, your content font size can be too small or links too near collectively, so they’re no longer without difficulty “tappable.” You may also need to take big blocks of text content and put in force tabs, accordions, or drop-down packing containers to control how they display on a cellphone device. So numerous things still want to appear to be cell first. Simply being responsive isn’t enough! In the case of a devoted cellular internet site, exceeded in cellular-first, is it relevant to preserve canonical from cell to the computer as customarily done? And do we exchange the practice (from the battery to the desktop)? Enge: You must nonetheless leave the rel=alternate and rel=canonical tags in the vicinity. I assume it’s nevertheless useful. However, Google has said usually there’s no want to opposite them inside the mobile-first international. From their perspective, while they could ask site owners to trade the path of those tags, the reality is that it would take publishers years to switch them effectively.