Video Isn’t Just for YouTube Anymore: How To Use Video Marketing For Your Brand

April 23, 2005, became one of the most momentous days in net history. A then-unknown web site known as YouTube uploaded its very first video, a short clip titled “Me at the zoo.” The video is simple and straightforward: It suggests Jawed Karim, one of YouTube’s co-founders, in front of the elephants on the San Diego Zoo, remarking, with accuracy, that the animals have “actually, sincerely, really lengthy trunks.”
The internet has modified lots on the grounds that then, and the video phenomenon has spread ways beyond YouTube. There’s no doubt that purchasers (along with me) love looking video content material — on their laptops, their phones, and their drugs:
• eighty-five % of internet customers inside the U.S. Watch online video content.
• More than 1/2 of all video consumption takes place on cellular devices.
• Video visitors is predicted to account for 82% of all IP traffic by 2022.
So what does this imply on your commercial enterprise? As we have visible with a number of our clients, the transition to the video can be a little difficult, but video consumption is at the upward thrust, so we are doing the whole thing we will assist our customers and readers capitalize on this possibility.
And we are no longer on my own. It’s expected that advertisers will increase their digital video spending through extra than 25% this yr. So in case you know what to document and in which to upload, you can get in at the laugh (and the return on funding) beginning nowadays.
Let’s take a look at 5 genres of video advertising and the way you could use them to help your brand.
1. Brand Culture And Behind-the-Scenes Videos
These motion pictures supply clients a peek behind the curtain to peer what’s occurring at your corporation headquarters. Often, those movies characteristic a mixture of personnel-at-work photos and “talking heads” interviews with energized team members. The aim is to reveal the personalities in the back of your emblem — making it easier for customers to hook up with your values.
These videos don’t have to be ideal — they just need to be real. Compile a list of questions for your team centered on employer values or their stories approximately running with customers. Interview team individuals casually, and edit the exceptional to three mins right into an employer tradition video. Real, candid solutions cause actual emotional connections.
2. Ad Campaigns
Video commercials aren’t just for YouTube. You can also publish them on Facebook, Instagram, and LinkedIn.
When developing your video commercials, endure in mind that various social media consumer bases have wonderful alternatives. For instance, the Facebook crowd seems to pick silent videos, but 95% of YouTube video advertisements have sound — so break out the microphone.
Also, recognize that distinct platforms have different requirements. On Facebook, you absolutely need to have a business web page. You can use your cellphone to shoot video and use apps to make it look remarkable even when viewed without audio. YouTube, however, may be a piece more involved: You need a Google account, a YouTube channel, and a Google Ads account.
Three. Landing Page Videos
Frustrated that your landing pages aren’t seeing sufficient visitors? Video can assist boost your internet site’s seek engine scores. When a person spends more time on your internet site (because of your first-rate video content material), Google will see your website as extra precious.
Make certain that your landing web page motion pictures tell your target market, provide value to them and convince them. Use your video to focus on answering questions or displaying them how you are the answer to their problem. Consider sharing patron success testimonies.
Four. Instagram Stories
Instagram Stories are a favorite amongst customers, and it shows strong yr-over-12 months person boom. And that spells possibility for enterprising entrepreneurs. Over 100 million Americans are on Instagram, and Stories have captured their interest.
The defining feature of Instagram Stories is its fleeting nature — testimonies disappear after 24 hours until you upload them to your Story Highlights, which makes them extremely beneficial for selling flash sales and impulse purchases.
Consider posting 3 to 5 video tales in a row that construct upon each other. For example, a shoe logo would possibly need to submit movies that show off its most up-to-date kicks. The person testimonies can introduce the shoes, then spotlight the profile and design, then show the branding on the only and, sooner or later, tell viewers in which they can purchase a couple. Stacking stories like this allows you to tell a longer story approximately a logo.