The SEO industry never seems to stop evolving, and trying to keep up with its pace can be an overwhelming and challenging experience. Nevertheless, it is something that is required for those who want to be in the loop and maintain their relevance in today’s digital generation. The problem with taking these ideas for granted is it would result in low rankings and penalties. For businesses that depend heavily on search traffic, the consequences could even be disastrous. Partnering with an SEO company is a strategy that most successful business owners employ to help to improve their visibility on search engines. This translates to more traffic on the company’s website that eventually results in more sales.
A lot of people who have their own websites are not particularly savvy when it comes to SEO. To succeed, there are certain basic things about SEO that need to be understood.
- Maintain quality content with an SEO company partner
Search engines are keen on delivering high-quality content to its users. It is simple enough to come up with basic content, but quality content requires a lot of research that has been carefully mapped out to make it effective. A website content that offers high-quality content can motivate a user to linger on the website and keeps them engaged. When coming up with content, one must make it as relevant as possible, providing replies to questions and assisting users in different ways. SEO and content marketing are connected, and the absence of quality content does not allow the SEO to achieve what it is meant to. Partnering with experts like Portland SEO Company can help determine what kind of content is best suited for the targeted market and determine if it is fully optimized and SEO friendly.
- Keep content updated
It is vital to SEO that content is updated regularly. Google and other search engines can tell that the site is always active with the fresh content it produces. It is also very relevant to readers. To maintain relevant content on the website, new posts should be created and popular posts must also be updated.
- Be mindful of keyword stuffing
It may have been a practice for many to optimize websites with keyword stuffing, a shortcut tactic that is thought of to speed things up and quickly rank higher. In reality, this could hurt the website. Keyword stuffing is a term used when a particular brand fills up their web page repeatedly with one target term, hoping to earn a higher rank with search engines. It was quite popular a few years back, and while it is not as often used today, some brands still maintain the same practice to boost their visibility in search engines. Website content should be able to engage users, educate and assist them with material relevant to the product or service being offered by the site. Stuffing a page with keywords defeats the purpose and can potentially drive readers away with content that makes no sense. Search engines do not condone keyword stuffing, and penalties may result from this activity. When a page is filled up with unnecessary keywords, the chances of ranking higher are significantly decreased, and the risk of a page being removed from search engines is increased.
- Video content proves helpful
Creating video content for a website has been proven to generate more traffic. Users are attracted to watching videos. They are more likely to linger on to a page and are more engaged with videos rather than reading content. Because videos generate more traffic, the bounce rate is expected to be significantly improved, which allows search engines such as Google to push articles at higher rankings.
- Determine White Hat and Black Hat SEO with an SEO Company
Search engines such as Google set out specific rules for websites that want to rank higher need to follow. The term White Hat SEO is used for optimization practices complying with the rules. These would include coming up with high-quality content that an SEO company can assist with, keeping the loading speed of pages at its best, and websites that users find easy to navigate. Black Hat SEO, on the other hand, goes against search engine rules, employing tactics to improve search engines, such as keyword stuffing or duplicate content. When caught, a website can be banned from search engines.
- Optimize for mobile
Today, more and more people do their searches on mobiles rather than their computers. When a site is not mobile-friendly, it is expected that a user would leave the site. A site only has a limited time to grab the attention of a visitor. This holds true even more when it comes to mobile devices. When a visitor can navigate a page easily with content that is not garbled, there is a bigger possibility of attracting potential customers. With regards to time, normal websites that are not mobile optimized render slower on mobile devices. With a mobile-optimized website, the load is speedier because its code is designed to be compatible with mobile gadgets, providing an edge over the competition.
- Dealing with an SEO company in the long term
SEO results take time. Expecting to get a high ranking in search results after optimization is not possible. Other websites that have been highly optimized still took almost 6 months to get results, and they were not as high as anyone would hope for. But as time passes, SEO results show signs of improvement as long as an SEO campaign remains consistent. Just the same, the work must continue because of the stiff competition that will be aiming for top ranking too. Resting on one’s laurels never works.
The SEO industry is still relatively young, and it continues to evolve. It is always in one’s best interest to stay in the loop with the latest SEO developments together with a good Portland SEO Company that can provide invaluable help in maintaining a steadily growing rank within the most popular search engines.